I managed a high-performance Meta Ads campaign for Credco Management LLC, a U.S.-based credit counseling and funding solutions company. The goal was to generate qualified leads, build brand credibility, and achieve measurable ROI across multiple funnel stages.

To start, I conducted audience research and created a multi-layer targeting strategy combining financial interests, lookalike audiences, and retargeting. Dynamic creative testing was applied to find the most effective ad variations for both image and video placements.

Throughout the 2-month period, I closely monitored ad performance metrics, optimizing budgets, creatives, and delivery settings to reduce cost per lead while increasing overall conversion volume.